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diff --git a/google/ads/googleads/v1/resources/bidding_strategy.proto b/google/ads/googleads/v1/resources/bidding_strategy.proto
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+// Copyright 2019 Google LLC.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+//
+
+syntax = "proto3";
+
+package google.ads.googleads.v1.resources;
+
+import "google/ads/googleads/v1/common/bidding.proto";
+import "google/ads/googleads/v1/enums/bidding_strategy_status.proto";
+import "google/ads/googleads/v1/enums/bidding_strategy_type.proto";
+import "google/protobuf/wrappers.proto";
+import "google/api/annotations.proto";
+
+option csharp_namespace = "Google.Ads.GoogleAds.V1.Resources";
+option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/resources;resources";
+option java_multiple_files = true;
+option java_outer_classname = "BiddingStrategyProto";
+option java_package = "com.google.ads.googleads.v1.resources";
+option objc_class_prefix = "GAA";
+option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Resources";
+option ruby_package = "Google::Ads::GoogleAds::V1::Resources";
+
+// Proto file describing the BiddingStrategy resource
+
+// A bidding strategy.
+message BiddingStrategy {
+  // The resource name of the bidding strategy.
+  // Bidding strategy resource names have the form:
+  //
+  // `customers/{customer_id}/biddingStrategies/{bidding_strategy_id}`
+  string resource_name = 1;
+
+  // The ID of the bidding strategy.
+  google.protobuf.Int64Value id = 3;
+
+  // The name of the bidding strategy.
+  // All bidding strategies within an account must be named distinctly.
+  //
+  // The length of this string should be between 1 and 255, inclusive,
+  // in UTF-8 bytes, (trimmed).
+  google.protobuf.StringValue name = 4;
+
+  // The status of the bidding strategy.
+  //
+  // This field is read-only.
+  google.ads.googleads.v1.enums.BiddingStrategyStatusEnum.BiddingStrategyStatus status = 15;
+
+  // The type of the bidding strategy.
+  // Create a bidding strategy by setting the bidding scheme.
+  //
+  // This field is read-only.
+  google.ads.googleads.v1.enums.BiddingStrategyTypeEnum.BiddingStrategyType type = 5;
+
+  // The number of campaigns attached to this bidding strategy.
+  //
+  // This field is read-only.
+  google.protobuf.Int64Value campaign_count = 13;
+
+  // The number of non-removed campaigns attached to this bidding strategy.
+  //
+  // This field is read-only.
+  google.protobuf.Int64Value non_removed_campaign_count = 14;
+
+  // The bidding scheme.
+  //
+  // Only one can be set.
+  oneof scheme {
+    // A bidding strategy that raises bids for clicks that seem more likely to
+    // lead to a conversion and lowers them for clicks where they seem less
+    // likely.
+    google.ads.googleads.v1.common.EnhancedCpc enhanced_cpc = 7;
+
+    // A bidding strategy that sets max CPC bids to target impressions on
+    // page one or page one promoted slots on google.com.
+    google.ads.googleads.v1.common.PageOnePromoted page_one_promoted = 8;
+
+    // A bidding strategy that sets bids to help get as many conversions as
+    // possible at the target cost-per-acquisition (CPA) you set.
+    google.ads.googleads.v1.common.TargetCpa target_cpa = 9;
+
+    // A bidding strategy that automatically optimizes towards a desired
+    // percentage of impressions.
+    google.ads.googleads.v1.common.TargetImpressionShare target_impression_share = 48;
+
+    // A bidding strategy that sets bids based on the target fraction of
+    // auctions where the advertiser should outrank a specific competitor.
+    google.ads.googleads.v1.common.TargetOutrankShare target_outrank_share = 10;
+
+    // A bidding strategy that helps you maximize revenue while averaging a
+    // specific target Return On Ad Spend (ROAS).
+    google.ads.googleads.v1.common.TargetRoas target_roas = 11;
+
+    // A bid strategy that sets your bids to help get as many clicks as
+    // possible within your budget.
+    google.ads.googleads.v1.common.TargetSpend target_spend = 12;
+  }
+}