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// Copyright 2019 Google LLC.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
//
syntax = "proto3";
package google.ads.googleads.v1.enums;
import "google/api/annotations.proto";
option csharp_namespace = "Google.Ads.GoogleAds.V1.Enums";
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v1/enums;enums";
option java_multiple_files = true;
option java_outer_classname = "AppCampaignBiddingStrategyGoalTypeProto";
option java_package = "com.google.ads.googleads.v1.enums";
option objc_class_prefix = "GAA";
option php_namespace = "Google\\Ads\\GoogleAds\\V1\\Enums";
option ruby_package = "Google::Ads::GoogleAds::V1::Enums";
// Proto file describing App Campaign bidding strategy goal types.
// Container for enum describing goal towards which the bidding strategy of an
// app campaign should optimize for.
message AppCampaignBiddingStrategyGoalTypeEnum {
// Goal type of App campaign BiddingStrategy.
enum AppCampaignBiddingStrategyGoalType {
// Not specified.
UNSPECIFIED = 0;
// Used for return value only. Represents value unknown in this version.
UNKNOWN = 1;
// Aim to maximize the number of app installs. The cpa bid is the
// target cost per install.
OPTIMIZE_INSTALLS_TARGET_INSTALL_COST = 2;
// Aim to maximize the long term number of selected in-app conversions from
// app installs. The cpa bid is the target cost per install.
OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST = 3;
// Aim to maximize the long term number of selected in-app conversions from
// app installs. The cpa bid is the target cost per in-app conversion. Note
// that the actual cpa may seem higher than the target cpa at first, since
// the long term conversions haven’t happened yet.
OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST = 4;
// Aim to maximize all conversions' value, i.e. install + selected in-app
// conversions while achieving or exceeding target return on advertising
// spend.
OPTIMIZE_RETURN_ON_ADVERTISING_SPEND = 5;
}
}
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