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// Copyright 2018 Google LLC.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
//
syntax = "proto3";
package google.ads.googleads.v0.resources;
import "google/ads/googleads/v0/common/bidding.proto";
import "google/ads/googleads/v0/enums/bidding_strategy_type.proto";
import "google/protobuf/wrappers.proto";
option csharp_namespace = "Google.Ads.GoogleAds.V0.Resources";
option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v0/resources;resources";
option java_multiple_files = true;
option java_outer_classname = "BiddingStrategyProto";
option java_package = "com.google.ads.googleads.v0.resources";
option objc_class_prefix = "GAA";
option php_namespace = "Google\\Ads\\GoogleAds\\V0\\Resources";
option ruby_package = "Google::Ads::GoogleAds::V0::Resources";
// Proto file describing the BiddingStrategy resource
// A bidding strategy.
message BiddingStrategy {
// The resource name of the bidding strategy.
// Bidding strategy resource names have the form:
//
// `customers/{customer_id}/biddingStrategies/{bidding_strategy_id}`
string resource_name = 1;
// The ID of the bidding strategy.
google.protobuf.Int64Value id = 3;
// The name of the bidding strategy.
// All bidding strategies within an account must be named distinctly.
//
// The length of this string should be between 1 and 255, inclusive,
// in UTF-8 bytes, (trimmed).
google.protobuf.StringValue name = 4;
// The type of the bidding strategy.
// Create a bidding strategy by setting the bidding scheme.
//
// This field is read-only.
google.ads.googleads.v0.enums.BiddingStrategyTypeEnum.BiddingStrategyType
type = 5;
// The bidding scheme.
//
// Only one can be set.
oneof scheme {
// A bidding strategy that raises bids for clicks that seem more likely to
// lead to a conversion and lowers them for clicks where they seem less
// likely.
google.ads.googleads.v0.common.EnhancedCpc enhanced_cpc = 7;
// A bidding strategy that sets max CPC bids to target impressions on
// page one or page one promoted slots on google.com.
google.ads.googleads.v0.common.PageOnePromoted page_one_promoted = 8;
// A bidding strategy that sets bids to help get as many conversions as
// possible at the target cost-per-acquisition (CPA) you set.
google.ads.googleads.v0.common.TargetCpa target_cpa = 9;
// A bidding strategy that sets bids based on the target fraction of
// auctions where the advertiser should outrank a specific competitor.
google.ads.googleads.v0.common.TargetOutrankShare target_outrank_share = 10;
// A bidding strategy that helps you maximize revenue while averaging a
// specific target Return On Ad Spend (ROAS).
google.ads.googleads.v0.common.TargetRoas target_roas = 11;
// A bid strategy that sets your bids to help get as many clicks as
// possible within your budget.
google.ads.googleads.v0.common.TargetSpend target_spend = 12;
}
}
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